2006-08
New Website Rocks The Dental World
RRdental.com Challenges "Just Get By" Dental Health Attitude
Saving money is an All-American obsession, captivating consumers and dentists. Unfortunately, savings and quality are often mutually exclusive when applied to dentistry, creating a "just get by" dental care culture. RRdental.com aspires to innovatively reverse this dynamic.
Dental health is put on the shelf for many reasons: fear, anxiety, inconvenience, pain, lack of trust, etc. Lowering the cost is an "easy way" to encourage compliance. If the fee is minimal, employer paid, or government covered, consumers are more likely to pursue treatment. RRdental.com clarifies how advanced technology, extensive expertise, and enhanced techniques create a new incentive.
RRdental.com showcases the value of reversing the "just get by" attitude in three ways…
- High-tech CAD/CAM lab increases convenience, quality, fit (shorter turnaround times/ends fix-it visits)
- Expert level occlusal strategies enhance function and insure comfortable results (natural, pain-free bite)
- Lifelike materials improve dental health and "mental health"
Rather than cheapening the process to provide initial savings, RRdental.com illuminates how making the process better saves time, removes worries, and improves outcomes. This savings obsession reversal can put the dentist, and consumer (and employer) on a more fulfilling and (time/health/cash) profitable path.
By upgrading dental care a few notches above its current level, consumers miss less work, experience less pain, have more confidence, and on average live longer. Dentists are able to see more patients, deal with fewer restoration failures, have happier patients, and very often create businesses that endure to serve the consumer better each year.
The lowest common denominator of dental care is not an obsession public health can endure very long. RRdental.com is not alone in challenging this status quo, but hopes to move the bar beyond its current "just get by" position.
Contact Tim Bolin, CDT @ 231-929-7770
Serving cosmetic, aesthetic, restorative, neuromuscular, reconstructive and general dentists.
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